News
Sweet success for Wellington in healthy eating competition
A group of Media Studies students from Wellington College are celebrating after winning a top accolade in a Europe-wide competition.
The team representing Wellington College at the 'FOOD4U Video Festival' in Italy in early October brought home the prestigious 'Award of the Student Jury'.
The event, run annually by the Italian Ministry for Agriculture, featured 36 finalists from 15 different European nations. Wellington College were Northern Ireland's sole representatives in the final stage of the competition, which was originally opened to over 18,000 secondary schools throughout the continent, targeting over 6 million students.
Each participating school was required to produce a short "video spot" aimed at raising awareness about healthy eating. The production created had to be entertaining and relevant to both children and adults, encouraging each group to reflect upon the values of a healthy and correct diet.
The Wellington team's presentation was a stop motion animation - or ‘claymation' - featuring superbly modelled characters dubbed ‘The Healthy Suspects', a play on the classic film, ‘The Usual Suspects'. The idea was the brainchild of three Year 14 pupils - Abigail Williams, Victoria Snoddy and Sarah Campbell - and was originally Practical Production Coursework for AS Level Media Studies. However, in order to meet the campaign's criteria, a further ‘Behind the Scenes' video was also produced with assistance from other Media Studies students.
The Awards Week itself included a programme of sightseeing and study activities, including workshops addressing nutritional issues, as well as four nights' screenings of the short listed entries. The early part of the week was spent in Campania before the event culminated in Rome, the entire trip being funded by the Italian authorities.
After a fantastic week was had by all members of the Wellington party, the ‘coup de gras' was winning the ‘Award of the Student Jury.' Indeed, of all the prizes on offer, this can be considered the most prestigious, due to the fact that the winners are nominated by their fellow participants. Team member Sarah Wilson was clearly delighted: "For our production to be voted the best by the students and their teachers was a huge achievement. It demonstrated that the idea for the production, which was born in our classroom on a Friday afternoon, really did succeed."
The success of Wellington in conquering Europe truly is a superb achievement. Without doubt, the venture will live long in the memory of those fortunate enough to taste success in the Eternal City.
Lord Mayor of Belfast, Jim Rodgers, acknowledged the achievements of the Wellington pupils by inviting the group to a civic reception at his new offices in Clarendon Dock.
David Burke
Exam Board AQA Media Studies.
What is "the Media"?
In GCSE Media Studies, "Media" is defined as:
- Television
- Film
- Radio
- Popular Music
- Newspapers
- Magazines and comics
Candidates will study a minimum of three media.
Key Concepts
Our study of the media is undertaken using the following Key Concepts:
- Media Language : forms and conventions
- Audience
- Institutions
- Representation
Activities
For each media type, activities relating to the three Assessment
Objectives are carried out:
- Knowledge and understanding
- Analysis and interpretation
- Production skills
Coursework
In Year 11, three assignments (worth 25% in total) are produced:
- Magazine advertising
- British newspapers
- The Power of the Media - Popular Music Lyrics
In Year 12, a Practical Production (worth a further 25%) is produced. Pupils can work in groups, and are encouraged to work in the medium of moving image (i.e. film or TV) so that the school's DV cameras and editing equipment can be used.
Controlled Test
At the end of Y12, the exam undertaken is known as a Controlled Test. The topic changes from year to year, and exam questions are released in advance of the exam itself. For 2009 the Controlled Test topic is Quiz Shows. For 2010 it is The Popular Press.
Exam Board AQA Media Studies at AS/A2 level. A new specification for the subject will be studied from September 2008.
Content
Media literacy is an essential skill for the 21st century. The AS and A2 Media Studies course provides an engaging, challenging and enjoyable opportunity for candidates to explore the rapidly changing media landscape. Students will gain a solid understanding of the purposes, principles, concepts, techniques and systems of media products in print, audio-visual and new/emerging media platforms. They will study contemporary media to look at the changing ways and contexts in which media texts are produced and consumed.
Assessment objectives
AO1 - Demonstrate knowledge and understanding of media concepts contexts and critical debates
AO2 - Apply knowledge and understanding when analysing media products and processes and evaluating their own practical work, to show how meanings and responses are created
AO3 - Demonstrate the ability to plan and construct media products using appropriate technical and creative skills
AO4 - Demonstrate the ability to undertake, apply and present appropriate research.
AS outline
The AS specification has 2 units:
Unit 1: Investigating Media 1:
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Written Paper:
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1 hour 30 minutes
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Weighting:
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50% of total AS / 25% of total A Level marks
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Section A: Four compulsory short answer questions based on one unseen piece of stimulus material (from moving image, digital/web-based (e-media) or print). 60% (A01)
Section B: One essay question from a choice of two. 40% (A02)
Unit 2: Creating Media 2
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Weighting:
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50% of total AS / 25% of total A Level marks
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Externally set brief. Two linked production pieces. 60% (AO3); 20% (AO4)
Evaluation (written) on both production pieces (1500 words). 20% (AO2)
A2 outline
At A2, candidates are encouraged to examine the media in a less formulaic way and demonstrate, develop and formulate their understanding of the media and its influential role in today's society as well as debating major contemporary media issues. Unit 4 will investigate a media theme/text in more depth and realise a production piece reflecting this research.
The A2 specification has 2 units:
Unit 3: Media: Critical Perspectives
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Written Paper:
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1 hour 30 minutes (Raw Mark 80 marks)
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Weighting:
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50% of A2 / 25% of total A Level marks
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Section A: Three compulsory questions on unseen stimulus materials (45 minutes including 15 minutes reading/viewing time). 40% (AO1)
Section B: One essay from a choice of two pre-set topics (45 minutes). 40% (A02)
Unit 4: Media Research and Production
Internally Examined and Externally Moderated
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Weighting:
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50% of A2 / 25% of total A Level marks
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Critical Investigation (range of media forms)
40% (AO4)
20% (AO1)
Linked production piece (realised media artefact)
40% (AO3)
Click on the titles below to see some of the best GCSE and A level video productions of recent years (listed in alphabetical order).
Cheeky Joe Green
Fasto Grow
Karl Finds Some Friends
The Healthy Suspects